This was a collaboration with Egality, five community organisations, Diabetes UK, and Cardiff University. Together we co-produced and delivered a creative communications campaign across multiple social media platforms. The campaign was targeted at young people with type 1 diabetes from ethnic minority groups and socio-economically deprived areas. The ask was to take part in focus groups on the use of health and education data. The film below is an example of the communications we produced.
- 400+ expressions of interest
- 100 participants in the focus groups.
- 15% from ethnic minority backgrounds and/or socially deprived areas. This is slightly over the percentage of people with type 1 in England.