Case Study

Recruiting young people with type 1 diabetes


This was a collaboration with Egality, five community organisations, Diabetes UK, and Cardiff University.  Together we co-produced and delivered a creative communications campaign across multiple social media platforms. The campaign was targeted at young people with type 1 diabetes from ethnic minority groups and socio-economically deprived areas.  The ask was to take part in focus groups on the use of health and education data. The film below is an example of the communications we produced. 


  • 400+ expressions of interest
  • 100 participants in the focus groups.
  • 15% from ethnic minority backgrounds and/or socially deprived areas. This is slightly over the percentage of people with type 1 in England.
“Working collaboratively with Egality Health and their community partners to recruit young people to the Steadfast study, exploring the relationship between type 1 diabetes and education has been incredibly rewarding. While the Steadfast study aimed to find optimal ways of engaging the seldom heard voice of young people with type 1 diabetes in research, we also wanted to make sure that the voices of children and young people in minority ethnic communities were also accurately represented. Working with the Egality Health team and community organisations has not only meant that we have had an overwhelming response from the diabetes community to take part in our research, but regular discussions with the teams have also given us great insight into strategies to take forward to better represent lived experience of diabetes in patient public involvement for research.”
Karen Rigby
Patient & Public Involvement & Engagement Manager – STEADFAST project

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