Overview
This project was run by Egality from start to finish. Funded by Crohn’s & Colitis UK, Egality were selected to undertake a co-creation project to understand what social and economic factors have the biggest impact on people living with Crohn’s and colitis in the UK. This research would feed into Crohn’s & Colitis UK’s public dashboard and involved recruiting people from diverse ethnic and socio-economic backgrounds to understand which socio-economic factors have the most impact on their day to day lives.



Outcomes
- Recruitment campaign across 30+ social media channels (Instagram, Facebook, LinkedIn, X (formerly Twitter), as well as newsletters and WhatsApp groups
- Top performing social media post hit 525 likes and 27 comments
- Recruitment period initially planned for 8 weeks; however, received 143 sign-ups within 3 weeks, from a diverse range concerning ethnicity, gender, age, UK region and income
- Worked with 12 participants to identify the top 12 socio-economic factors that have an impact on their day to day lives through interviews and a prioritisation workshop
