Overview
Egality managed and facilitated a collaborative campaign with eight community organisations and the NIHR BioResource. The objective of this partnership was to increase the number of volunteers from African, Caribbean, and South Asian communities to the BioResource by spreading awareness about their work, engaging people from the community, and demonstrating the benefits of taking part in health research.
Through the campaign, we developed several engaging communications such as short films, talking heads-style videos, posters, social media cards, and more. We leveraged the power of a wide range of channels, both online and offline, such as social media platforms, e-newsletters, community meetings, festivals, etc. to deliver our content.
Watch our campaign launch video below featuring our inspiring community partners!
Here’s what Dr Sunil Daga had to say about taking part in health research…
To know more, you can visit- https://bioresource.nihr.ac.uk/eh/
Outcomes
- Insights from under-served, diverse communities about their priorities and barriers to participating in health research
- Improved recruitment of volunteers from under-represented communities for the NIHR BioResource
- Delivered a range of content weekly over 4 months, incl. social media cards, WhatsApp messaging, videos, short films, polls, etc.
- Co-developed 10+ videos in 7 languages to share information in an effective, engaging, and accessible format
- Leveraged innovative modes of engagement such as social media polls, local radio advertisements, radio interviews, and collaborations with health influencers and health experts to deliver campaign content
- BioResource ‘Sign Up’ page visits: 1,000 (and counting!)
“I donated to NIHR BioResource because I didn’t feel that I was represented well in health research. The experience was smooth, simple, and really clear. It felt really safe! It makes me feel quite proud that I can help people that are exactly like me.”
Sukhjeen Kaur
CEO/Founder, Chronically Brown
Introducing our community organisation partners
NIHR BioResource and eight community organisations have partnered to deliver an effective communications campaign that will tackle the under-representation of diverse ethnic communities in health research.
